How to Market Yourself on LinkedIn

By Ngo Quynh Trang

The theory behind LinkedIn™ is that everyone is six steps or fewer, by way of introduction, away from any other person in the world. This means a chain of ‘friend of a friend’ statements can be made to connect any two people in the world in a maximum of six steps. Hence, it’s seen as a powerful tool to enable you to quickly connect to individuals who may be helpful to you in terms of developing your career. Here are a few ways I have tried and find them effectively for a beginner of LinkedIn™.

1. Raise your profile

The very first thing you need to do is making a professional résume because once you’ve set up a professional profile on LinkedIn™, it’s like having your CV online for everyone to see, including potential employers.

Thus, you should organise your CV in an effective way by arranging your job experiences, your completed courses as well as qualifications to support your professional performance. Moreover, effective wording is one of the most influential factors attracting employers to click on your profile. This can be improved by using an active style. An active style puts the emphasis on the action you took, rather than what you were expected to do – the latter sets a rather passive tone that won’t impress a recruiter.

Lastly, to make your profile more standout, create your personal brand. You will need to think about the following three things: your talents, your values and your unique selling point (USP)

2. Network by joining groups

You can draw attention to your online CV by joining groups relevant to the kinds of jobs that interest you, and join in on online group discussions to build a professional reputation as someone who is genuinely interested in that sector. Joining groups is also a good way to get the latest news in that type of work.

3. Job/work experience hunting

You can look at job adverts placed by individual organisations on LinkedIn™. When you have a positive online profile, it is easier for you to come to the attention of potential employers and will support any speculative approaches you make to your contacts. Another way to find your opportunities is to research individual organisations on LinkedIn™ who might be offering jobs or where you might enquire about jobs

4. Get careers information

You can search for other people’s profiles by job sector or by the organisation they work for to get a feel for what job options there are out there. Explore individual online profiles to see what sort of qualifications, skills, and experience are needed to get into a particular profession.

Contact individuals on LinkedIn™ to try to organise ‘informational interviews’ (i.e. talk to them about their job, how they got it, good/bad elements, top tips for getting into it yourself), work shadowing or work experience is also an effective way to get in your career path faster.

Those are the top 4 tasks that I believe would be helpful for you why you are struggling to build your own professional profile. The information above is basic for a LinkedIn™ fresh user. As you become familiar with LinkedIn™, you will discover other ways you can use it to develop your career.

This article written by Ngo Quynh Trang, the APYouthS Ambassador of Vietnam, was submitted as a part of APYouthS’ Article Submission program. We are calling for enthusiastic and impassioned youths in Asia-Pacific who are willing to share their firsthand experience regarding youths projects and activities, volunteering involvement, conferences, exchange, and scholarship programs on the APYouthS’ website. Submit your article now through

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of Asia-Pacific Youth Service.

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